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CES 2021 physical event cancelled, to be an all-digital experience

The world’s largest consumer-electronics exhibition, CES, held annually at the beginning of the year in Las Vegas will not take place in 2021.

With the growing global health concerns about the spread of COVID-19, it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person, according to the organisers, the Consumer Technology Association (CTA)®.

The CTA announced that CES 2021  — January 6-9, 2021 — will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world.

Gary Shapiro, president and CEO, CTA, shared that “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”

According to the CTA, the digital event will be a new immersive experience, where attendees will have a front row seat to discover and see the latest technology.

It will allow the entire tech community to safely share ideas and introduce the products that will shape our future.

This highly personalized experience will bring a global event to the comfort and safety of your home or office.

By Editorial Team / July 29, 2020

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