Football legend scores his first NFT deal.
The inaugural Cristiano Ronaldo NFT collection drops on November 18 (9 a.m. UTC) as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider.
The launch is supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs, and will feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”
“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
Collaborations between major sports players and crypto companies are on the rise. In the football space, earlier this year, Argentine professional footballer Lionel Messi signed a deal worth over USD 20m to promote digital fan token company Socios.com.
Binance first announced a multi-year partnership with the player in late June 2022. The latest announcement claims that the product of this collaboration is “a first-of-its-kind experience, one that will change the NFT game forever.”
45 of the highest-rarity CR7 NFTs (five SSR and 40 SR) will be on auction for 24 hours starting November 18 at 09:00 (UTC).
Image Credit: Binance